Alright, I’ve got my “All Access Pass” and I’m ready to go to the Dx3 Canada Conference at the Metro Toronto Convention Centre on Wednesday, March 8th and Thursday, March 9th, 2017. Now there’s a lot going on and time is precious so I’ve got to decide where to invest? After perusing the Dx3 site and determining what peaked my interest, I settled on attending the sessions listed below over the two day span. BTW, there was no downtime, I went from session to session to fit in as much information as I could. Thank god for the “Lunch & Learn” sessions, otherwise I wouldn’t have made it through the day, the lunch was fantastic both days!
Day One – Wednesday March 8th, 2017
- Day 1 Keynote | Experience as the North Star: Don’t Lose Your Way with Your Customers
with Warren Tomlin | Global Chief Innovation Officer (IBM)
- Marketing (Re)Imagined: Future-Proofing Your Marketing Organization – Applying Innovation
- How to Use Data to Develop a Strong Social Strategy – Harnessing Data
- How to Optimize the Digital Experience
with Lars Petersen Vice President, Business Optimization (Sitecore®)
- Mindfullness VS Mindlessness: How Online Search Behaviour Has Changed – Harnessing Data
- Retail Tech Trends & How Real-Time Data Will Change the Customer Experience – Harnessing Data
Day Two – Thursday March 9th, 2017
- Day 2 Keynote | From Inspiration to Action: Creating Ideas That Move People
with Eric Edge Head of Global Marketing & Communications + Industry Relations (Pinterest)
- Reengineering Retail: The Future Of Selling In A Post-Digital World – Optimizing Commerce
- How React is Radically Changing The Way Brands Create Enhanced Customer Experiences – Fostering Creativity
- The Marriage of Data & Design: The Perspective You Haven’t Considered (Microsoft)
- How to Turn First Time Visitors into Valuable Customers – Optimizing Commerce
- eCommerce: How to Optimize Your Site to Increase Sales – Optimizing Commerce
All the sessions I attended were quite entertaining and did offer some general information/perspective in their related topics. I did feel, however, that a majority of the presenters were unable to convey how their marketing tactics and best practices related to measurable actions against identifiable results. I know this is a challenging task but “telling” without the “showing” is hard to grasp for many of us tackling difficult concepts that rely on measuring our marketing plan results. I believe introducing analytics coding examples, explicit SEO instruction and e-commerce platform options that creatively address some of the many digital marketing gaps would have been beneficial to attendees, especially those with an advanced understanding of the entire e-commerce/digital marketing landscape.
This was my first time attending Dx3 Canada and would like to continue coming to this event. It was a very good introduction to the Digital Marketing/Commerce community in Toronto, Ontario Canada. There are, however, many outlying regions that lack these kinds of opportunities for our fellow Digital Marketers to rub elbows with their peers. Our people and our industry would benefit by expanding the reach of this event into smaller venues in other cities across Ontario. Our stories only get better though the learning process and each other, so these social gatherings help us to connect in ways other channels can’t, even social media! I know, hogwash, right?
I’m looking forward to Dx3 Canada 2018!