There are two paths leading to a well-thought-out email marketing strategy; one automated, that reduces human intervention to a minimum; and two manual, which involves considerable human effort.  Utilizing an automated email marketing software solution that collates, cleanses and organizes your customer data (profile & sales) is ideal.  Managing a manual process in the CASL era […]

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It’s hard to get dirty with “Clean URLs“, what was that he said?  Hey, we all know how important “SEO Friendly URLs” are for human readability and the search engine indexing process but for the sake of this topic I’m going to leave it at that, knowing this covers the general understanding.  So you’ve got these […]

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Another Canadian Anti-Spam Legislation (CASL) Deadline… Sheesh! At last on July 1st, 2017 the full extent of the CASL law will be realized; no more hidden deadlines, hopefully! So what does this last deadline mean anyway?  Well if you’ve been a Canadian Digital Marketing enthusiast without an Internet connection for the past 3 years, this […]

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