There are two paths leading to a well-thought-out email marketing strategy; one automated, that reduces human intervention to a minimum; and two manual, which involves considerable human effort.  Utilizing an automated email marketing software solution that collates, cleanses and organizes your customer data (profile & sales) is ideal.  Managing a manual process in the CASL era […]

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Dx3 marks its seventh year at Metro Toronto Convention Centre last week on Wednesday, March 7th & Thursday, March 8th.  I made a decision last year to attend in 2018 so that I could make a qualified assessment of what Dx3 was really all about.  Well it’s been a couple of days and I’ve had time to […]

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It’s funny how the creative journey guides you down an unexpected path.  Traveling off the beaten path isn’t a matter of losing focus but more about exploring ideas and thoughts to a sometimes enlightening conclusion.  Earlier today I was running through some ideas for an ad creative to promote catalogues; right, that seems a little […]

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PHPads is a simple PHP based script that allows for the management of banner advertising rotations.  The user interface includes an administration panel for adding banners while specifying the duration of the ad campaigns.  PHPads creates banner rotation codes to be placed on a website and highlights a simple data statistics tool for campaign performance […]

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Special Projects… Over the years there have been projects that I’ve had great pleasure in bringing to life. A true testament to any “piece of work” is its capacity to make you feel good. What I consider to be “special” about this endeavour is that the expectation level was well exceeded. In the winter of […]

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In 1999 and more specifically November 4th of that year moorescode acquired the dot com domain name and so the story begins. Before the whole dot com acquisition there were months and days leading to the decision to secure the moorescode.com domain name.  At first I had envisioned moorescode as an ISP (Internet Service Provider), […]

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