Electronic commerce, commonly written as e-commerce, is the trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle, although it may also use other technologies such as e-mail.
E-commerce businesses may employ some or all of the following:
- Online shopping web sites for retail sales direct to consumers.
- Providing or participating in online marketplaces, which process third-party business-to-consumer. or consumer-to-consumer sales.
- Business-to-business buying and selling.
- Gathering and using demographic data through web contacts and social media.
- Business-to-business electronic data interchange.
- Marketing to prospective and established customers by e-mail or fax (for example, with newsletters).
- Engaging in pretail for launching new products and services.
Well there you have it, another concise definition courtesy of Wikipedia, thank you!
There are lots of options out there for e-tailers today. Now we can get into a big discussion about in-house versus outsourcing but lets just say open source has really raised the bar in this area. As consumer experiences continue to define e-commerce expectations the open source community leads the way in standardizing and developing web technologies to the highest level.
Our best performing online sales staff wear the Open Source badge; below the honour role.
So I guess this means we’re going In-house?