Google Analytics

“Google Analytics is now the most widely used web analytics service on the Internet.”

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring UrchinGoogle Analytics is now the most widely used web analytics service on the Internet.

Get the data you need to make intelligent marketing and business decisions with Google Analytics.  It provides insight on how visitors find and use your site, and how to keep them coming back. It also shows you the full customer picture across ads, videos, social tools, websites, tablets, smart phones, and more.

Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.


Whether you want to boost sales or find more visitors, Google Analytics has the features you need to improve your business.

Data Collection & Management

Data collection and management with Google Analytics provides a single, accurate view of the customer that can be customized to your needs and shared across the organization.

  • Collection & Configuration APIs
  • Cross-Device Data
  • Event Tracking
  • Google Tag Manager
  • Mobile SDKs
  • User Permissions

Data Consolidation

Google delivers integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources.

  • Data Import
  • Product Integrations

Data Analytics & Reporting

Reports can be segmented and filtered to reflect the needs of your business. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.

  • Acquisition Reporting
  • Audience Reporting
  • Benchmarking Reports
  • Cohort Analysis
  • Conversion Reporting
  • Custom Reporting
  • E-commerce Reporting
  • Mobile App Reporting
  • Performance Reporting
  • Site Reporting
  • Reporting APIs

Data Activation

Make smarter marketing decisions. Google Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content.

  • Alerts & Intelligence
  • Experiments
  • Remarketing

So, as you’ve just learned, there’s a lot to learn about using and understanding Google Analytics. If you’re ready to begin learning start here, if not maybe you should contact us, deja vu?