So what is a Piwik you ask? Well…
Piwik is a free and open source web analytics application written by a team of international developers that runs on a PHP/MySQL web server. It tracks online visits to one or more websites and displays reports on these visits for analysis.
Piwik is the leading open-source analytics platform that gives you more than just powerful analytics:
- Free open-source software.
- 100% data ownership.
- User privacy protection.
- User centric insights.
- Customizable and extensible.
What can you use Piwik for?
Whether your site has a few visits per day or a few million, Piwik can help you gather and analyze important information about your users. Track Key Performance Indicators such as visits, goal conversion rates, downloads, keywords and many more. Expand Piwik functionality by adding new plugins from the Piwik Marketplace.
Integrate Piwik with your e-commerce software in order to analyze revenue, orders, conversion rates, average order values and detailed product statistics. See which products are the most popular and the highest conversion rates. With Piwik, you can view in real time the detailed e-commerce log, showing all visits that have made a purchase on your website, including those visitors who have abandoned their shopping cart with products left in them. See how to set up eCommerce tracking.
Server Log Analytics
Use Piwik to make sense of your web server log data. All web servers generate access log files which contain all of the requests made to the server. You can import and analyse your web server logs using Piwik! In the same dashboard you will be able to analyze visit details, including IP address, URL, user agent, referrer URL, search keywords, campaign information and more. If you’re running a hosting company, you can even provide your customers with a modern and powerful analytics tool using Piwik. See how to set up Log Analytics.
Intranet websites hosted on an internal network generally have important security and privacy requirements, as is the case with governments, enterprise portals or universities intranets. They often require that the statistics software be hosted within the company’s or institution’s own infrastructure. Now there’s a better solution – Piwik is the ideal choice for intranet analytics. Read more about Intranet Analytics.
Piwik is a great alternative to Google Analytics, if you can control yourself!